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Beyond Transaction Volumes: Understanding UPI Non-Users in India

UPI’s Next Challenge: Inclusion Beyond Scale

As the Unified Payments Interface (UPI) approaches a decade of operation, its scale is unprecedented. In November alone, it processed over 20 billion transactions and served nearly 500 million unique users , close to half of India’s addressable population. Yet behind these headline numbers lies a critical policy question: who remains outside the UPI ecosystem, and why?

Growth Story with Data Gaps

UPI has been central to India’s digital public infrastructure (DPI), enabling instant, low-cost payments across merchants and consumers. However, publicly available data remains system-centric, focusing on transaction volumes, values, uptime and failure rates. What is missing is a people-centric picture —granular information on adoption across regions, income groups, age, or gender. Without this, inclusion gaps remain largely invisible.

Why Non-Users Matter Now

UPI’s early expansion rode on Jan Dhan bank accounts, smartphone growth and aggressive merchant onboarding. Future growth, however, depends on reaching harder-to-include groups. Aggregate success can mask persistent exclusion, leading to blunt policy tools instead of targeted solutions.

What Surveys Reveal

A limited survey by Artha Global across districts in Maharashtra and Bihar shows that UPI non-users are not a single group. Instead, they fall into three broad categories:

  1. The Unaware: Around 57% of non-users had never heard of UPI, highlighting persistent information gaps even in relatively advanced states.

  2. Aware but Access-Constrained: Many know about UPI but lack smartphones, reliable internet, or digital confidence. These barriers are often gendered , with women less likely to own devices.

  3. Access-Ready but Unconvinced: This group has smartphones and bank accounts but avoids UPI due to usability issues, fear of fraud, or lack of trust.

The Case for a National Baseline Study

These findings point to the need for differentiated interventions —awareness campaigns, device access and digital literacy, or better consumer protection and interface design. A national baseline study mapping UPI users and non-users would allow precision policymaking and long-term tracking.


Exam-Focused Points

  • UPI is a core component of India’s Digital Public Infrastructure (DPI)

  • Aggregate transaction data does not capture inclusion gaps

  • Digital exclusion can stem from awareness, access, or trust issues

  • Gendered access to smartphones affects digital adoption

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