Shaikha Nasser Al Nowais Becomes First Woman to Lead UN Tourism

• In a historic milestone for global governance and gender equality, Shaikha Nasser Al Nowais from the United Arab Emirates (UAE) has been appointed as the first-ever woman to lead UN Tourism , the United Nations’ specialised agency for promoting sustainable and inclusive tourism. Her appointment was confirmed during the 123rd UN Tourism Executive Council session held in Segovia, Spain , following a majority vote. She will officially assume office in January 2026 for a four-year term .

Breaking a 50-Year Barrier

• Shaikha Al Nowais’s appointment ends a five-decade-long male leadership streak since the organisation’s establishment in 1975 . As the new Secretary-General of UN Tourism , she will spearhead global initiatives to promote responsible, sustainable, and universally accessible tourism .
• UAE President Sheikh Mohamed bin Zayed Al Nahyan hailed her appointment as a testament to the nation’s enduring commitment to women’s empowerment and international collaboration . In her acceptance remarks, Al Nowais dedicated her achievement to Her Highness Sheikha Fatima bint Mubarak , calling her “the first and enduring supporter of Emirati women.”

A Trailblazing Emirati Leader

• With over 16 years of professional experience , Shaikha Nasser Al Nowais has made significant contributions to the UAE’s hospitality and tourism sectors. She previously served as Corporate Vice President at Rotana Hotels , Chair of the Abu Dhabi Chamber’s Tourism Working Group , and Board Member of the Abu Dhabi Businesswomen Council .
• Her expertise in corporate governance, business strategy, and global tourism development uniquely positions her to lead the UN agency through an era of digital transformation, sustainability challenges, and renewed international cooperation.

Vision for Global Tourism

As Secretary-General, Al Nowais aims to implement a Five-Pillar Vision focusing on:

1. Responsible and Sustainable Tourism

2. Digital Innovation and AI Integration

3. Sustainable Financing Models

4. Youth and Women Empowerment

5. Transparent and Accountable Governance

Her leadership is expected to drive initiatives encouraging eco-conscious travel , strengthen multilateral partnerships , and position tourism as a driver of inclusive economic growth worldwide.

Exam-Oriented Facts

• First Woman Secretary-General of UN Tourism since 1975

• Term: January 2026 – December 2029

• Confirmed at: 123rd UN Tourism Executive Council, Spain

• Previous Role: Corporate Vice President, Rotana Hotels

• Nationality: Emirati (United Arab Emirates)