Advertising Legend Piyush Pandey Passes Away at 70

• Date of Passing: October 24, 2025

• Age: 70

Piyush Pandey, one of India’s most celebrated advertising figures, passed away on Thursday. He was renowned for his work at Ogilvy India , where he served as Global Chief Creative Officer and Executive Chairman for India .

• Iconic Campaigns:

  • Fevicol advertisements

  • Cadbury’s “Kuch Khaas Hai”

  • BJP 2014 election slogan, “Abki Baar Modi Sarkar”

• Achievements:

  • First Indian to chair the Cannes Direct Lions Jury in 2007

  • Multiple national and international awards, including several Cannes Lions

  • Padma Shri awardee in 2016

Pandey transformed Indian advertising with storytelling rooted in everyday life, blending emotion with commerce. His work influenced both commercial and political advertising, establishing the “Indian voice” in campaigns.

Legacy: Industry peers, politicians, and admirers have paid tributes, recognizing Pandey for reshaping India’s advertising landscape and leaving a lasting impact on the nation’s cultural and commercial narrative.