Amul Extends Sponsorship Deal with Argentina Football Team for 2026 World Cup

Amul Renews Sponsorship Deal with Argentina Football Association for 2026 World Cup Cycle

Amul has renewed its partnership with the Argentina Football Association (AFA) for a fourth consecutive year, securing its position as the official regional sponsor of the Argentine national football team through the 2026 FIFA World Cup campaign. The extension marks another milestone in India’s expanding footprint in global sports marketing.

Strengthening a Unique India–Argentina Sports Partnership

Amul originally signed on as AFA’s first Indian regional sponsor in 2022, making history in South American football. The renewed agreement continues this momentum, aligning the Indian dairy cooperative with one of the world’s most iconic football teams—reigning FIFA World Cup 2022 champions . The partnership reinforces Amul’s goal of building international brand recognition through strategic sports associations.

Consumer Engagement Through Special Edition Products

As part of the collaboration, Amul will release a range of themed dairy products featuring Argentine players, accompanied by co-branded fan merchandise. These offerings aim to deepen engagement with India’s growing football fanbase while celebrating Argentina’s global appeal.

Statements Reflect Shared Values of Passion and Performance

AFA President Claudio Fabián Tapia welcomed the renewed collaboration, citing Amul’s consistent support and the Argentine team’s strong resonance among Indian fans. Amul Managing Director Jayen Mehta highlighted the partnership as a fusion of athletic inspiration and nutritional excellence, capturing the mutual ethos of energy and commitment.

Exam Oriented Facts

• AFA founded in 1893 , the oldest football federation in South America.

• Argentina has three FIFA World Cup titles : 1978, 1986, 2022.

• Amul became AFA’s first Indian sponsor in 2022 .

• Sponsorship covers the 2026 World Cup cycle with expanded fan engagement.

Boosting India’s Global Sports Marketing Presence

The extension reflects India’s increasing integration with international sporting brands. For Amul, the association offers enhanced global visibility, while for Indian fans, it strengthens cultural links with one of world football’s most celebrated teams.