- News: English premier league (EPL) has signed an Indian cricketer Sanju Samson to be their official ambassador in India.
- Purpose: The aim of the move is to increase the coverage of the league and engage fans in the country.
- Role of Ambassador: The 30-year-old wicketkeeper-batter will be a promoter of the league and assist in reaching out to the Indian fans with the help of his aggressive batting style and jovial character.
- Public Engagement: Samson is recently at a Premier League event in Mumbai where he was with a former football star, Michael Owen. The event was characterized by screening of fans and community activities.
- Current Football Connection: Samson already has a relationship with the football sport, since he is the brand ambassador of Kerala Blasters FC in the Indian Super League (ISL).
- Strategic Goal: According to the EPL, such appointment would be aimed at motivating the new generation of Indian football fans as well as enhance the relationship between the cricket and football fraternities in India.
Month: Current Affairs - October 11, 2025
Category: APPOINTMENTS AND RESIGNATIONS