Election Commission Requires AI-Created Political Contents to be disclosed

• Order Promulgated: The Election Commission of India (EC) asks all political parties and candidates to mark AI-generated or synthetic campaign content before the Bihar elections.
• Rationale: Deepfakes and manipulated media fall under the category of a threat to a free and fair election, which can deceive voters and affect the general opinion.

Key Rules for AI Content:

• Such tags as AI-Generated, Digitally Enhanced, or Synthetic Content should be displayed.
• Images: Take up more than 10 percent of the screen size.
• Audio: Occur in the initial 10 per cent of time.
• Video: Indication on the upper band of the screen.
• Documents of AI content, such as the creators, timestamps, and metadata, should be stored by parties.
• False AI information should be cleared in the next three hours of identification.

Exam-Oriented Facts:

• Under the Constitution, Article 324, issue of a directive.
• Bihar Assembly election: November 6 and 11, 2025, results November 14.
• EC verification record-keeping that is mandatory.

Focus on Accountability:

• EC focuses on transparency and responsible application of AI during campaigns.
• Failure to do so may result in the action taken in accordance with the IT (Intermediary Guidelines and Digital Media Ethics Code), 2021.