FSSAI Launches Nationwide Crackdown on Mislabelled ORS Drinks

FSSAI Launches Nationwide Action Against Mislabelled ORS Beverages

The Food Safety and Standards Authority of India (FSSAI) has initiated a nationwide enforcement drive to eliminate beverages falsely marketed as oral rehydration solutions (ORS) . The regulator stated that several fruit-based drinks, sugary beverages and electrolyte mixes were improperly using the term “ORS” despite failing to meet the stringent formulation standards prescribed for medical rehydration products.

Crackdown on Misleading Labels and Health Claims

FSSAI clarified that the term ORS carries a specific medical meaning , backed by WHO-approved composition guidelines. Any beverage using the label without conforming to the precise ratio of glucose and electrolytes amounts to misbranding . Many such products were found with high sugar content and flavour additives, posing risks to consumers who may assume therapeutic benefits.

Mandatory Compliance for Manufacturers and Online Platforms

Food business operators—including manufacturers, supermarkets, pharmacies and e-commerce platforms—have been instructed to immediately withdraw mislabelled products. State enforcement teams will conduct inspections to ensure only authentic ORS formulations remain in the market. Digital marketplaces must also delist misleading items to prevent consumer confusion.

Health Risks of False ORS Products

Experts warn that genuine ORS is designed to restore electrolyte balance during dehydration caused by diarrhoea, vomiting or fever. Drinks with incorrect formulations, especially those containing excessive sugar, may worsen dehydration , particularly in children. Misuse of medical terminology undermines public trust and can lead to dangerous health outcomes.

Consumer Advisory and Market Clean-Up

FSSAI has urged consumers to carefully check product labels, verify salt-glucose composition and rely on recognised ORS sachets or solutions. Public reporting of misleading products is encouraged to support ongoing regulatory clean-up and promote responsible labelling.

Exam Point

• Only WHO-standard ORS formulations can legally use the term “ORS.”

• Misbranding violates the Food Safety and Standards Act, 2006 .

• Excessive sugar in fake ORS drinks may aggravate dehydration.

• FSSAI directed removal of non-compliant products from retail, pharmacy and online platforms .