Overview
India held its first mango promotion events in Iceland on 24-25 June 2026, organized by the Embassy of India in Reykjavik and APEDA. Four premium varieties—Dasheri, Chausa, Langra, and Kesar—were showcased. The events highlight opportunities under the India-EFTA Trade and Economic Partnership Agreement (TEPA) to boost agricultural exports.
The Sweet Taste of Opportunity
Imagine a land of ice and snow. Temperatures drop below freezing. The sun barely rises in winter. Yet, people here love tropical fruits. They crave the sweetness of mangoes. They are willing to pay premium prices for quality produce.
This is Iceland. A small but wealthy country. A market with high purchasing power. A place where Indian mangoes can find a home.
For years, Iceland has imported mangoes from Thailand, Brazil, Cambodia, Ghana, and Peru. Indian mangoes were missing from this list. That is changing now.
India held its first mango promotion events in Iceland. This is a strategic move. It opens new doors for Indian exporters. It creates opportunities for farmers. It strengthens India's presence in Northern Europe.
A Historic First
The promotional events were organized by the Embassy of India in Reykjavik and the Agricultural and Processed Food Products Export Development Authority (APEDA). This is the first organized effort to promote Indian mangoes in Iceland.
Event Dates and Locations
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June 24, 2026 – Reykjavik (the capital city)
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June 25, 2026 – Akureyri (North Iceland)
These events were designed to create awareness about Indian mangoes. They introduced Icelandic consumers and businesses to India's premium varieties. They showcased the quality, taste, and diversity of Indian mangoes.
The events reflect India's strategy to explore emerging international markets. They are part of a larger effort to boost agricultural exports. They demonstrate India's commitment to the India-EFTA Trade and Economic Partnership Agreement (TEPA).
Four Premium Indian Mango Varieties
India showcased four internationally renowned mango varieties. Each has its own distinct taste, aroma, and texture.
1. Dasheri
Dasheri is popular for its sweet and smooth pulp. It is one of North India's most widely consumed mango varieties. The fruit is medium-sized with a pleasant aroma. It is perfect for eating fresh or making desserts.
2. Chausa
Chausa is famous for its rich sweetness and juicy nature. It is highly valued in both domestic and international markets. The fruit has a distinctive flavor that appeals to mango lovers worldwide.
3. Langra
Langra is recognized for its unique flavor and minimal fiber content. It has green skin even after ripening, which makes it stand out. The fruit is sweet and aromatic, making it a favourite among connoisseurs.
4. Kesar
Kesar is often referred to as the "Queen of Mangoes." It is famous for its vibrant saffron-colored pulp, rich aroma, and excellent sweetness. This variety is prized for its superior quality and taste.
India-EFTA Trade Agreement Opportunities
The major theme of the events was the opportunities created by the India-EFTA Trade and Economic Partnership Agreement (TEPA). This agreement is expected to improve market access for several Indian products.
What is TEPA?
TEPA stands for Trade and Economic Partnership Agreement. It is between India and the European Free Trade Association (EFTA). The EFTA includes Iceland, Liechtenstein, Norway, and Switzerland.
How TEPA Benefits India
The agreement facilitates greater imports of Indian products. It reduces tariffs and trade barriers. It encourages greater commercial engagement. It creates new opportunities for Indian exporters.
Iceland's Perspective
Officials from Iceland's Ministry for Foreign Affairs noted that the agreement could facilitate greater imports of Indian mangoes. They expressed interest in strengthening trade cooperation with India.
Iceland's Mango Import Market
Iceland has a relatively small population of about 400,000 people. But it represents an attractive premium market for imported fruit. The country has high purchasing power. Consumers are willing to pay for quality.
Current Major Suppliers
Iceland imports most of its mangoes from:
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Thailand
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Brazil
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Cambodia
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Ghana
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Peru
Import Value
According to APEDA, Iceland imported mangoes worth approximately USD 3.3 million in 2025. This is a significant market that Indian exporters can target.
Opportunities for India
Indian mangoes can compete in this premium market. They offer superior quality and taste. They have a longer shelf life. They can be shipped efficiently.
Why Indian Mangoes Stand Out
Indian mangoes have several advantages in the international market.
Superior Quality
Indian mangoes are known for their exceptional quality. They have rich flavors and aromas. They are grown using traditional methods. They are harvested at the right time.
Diverse Varieties
India has hundreds of mango varieties. Each has its own unique characteristics. This diversity appeals to different consumer preferences.
Brand Value
Indian mangoes have a strong brand value. They are associated with quality and authenticity. They are trusted by consumers worldwide.
Competitive Pricing
Indian mangoes are competitively priced. They offer good value for money. They can compete with other suppliers.
The Role of APEDA
APEDA plays a crucial role in promoting Indian agricultural exports.
Export Promotion
APEDA organizes promotional events in international markets. It creates awareness about Indian products. It connects exporters with buyers.
Quality Assurance
APEDA ensures that Indian products meet international quality standards. It provides certification and testing services. It helps exporters comply with regulations.
Market Intelligence
APEDA provides market intelligence to exporters. It shares information about demand, prices, and competition. It helps exporters make informed decisions.
Support to Exporters
APEDA provides financial and technical support to exporters. It helps them participate in trade fairs. It assists with product development and packaging.
The Road Ahead
The mango promotion events in Iceland are just the beginning.
Expanding to Other Nordic Countries
India plans to expand its presence in other Nordic countries. This includes Norway, Sweden, Denmark, and Finland. These markets offer similar opportunities.
Increasing Exports
India aims to increase mango exports to Northern Europe. The target is to capture a significant share of the market. This will benefit farmers and exporters.
Building Relationships
The events build relationships between Indian and Icelandic businesses. They create trust and understanding. They pave the way for long-term cooperation.
Leveraging TEPA
India will leverage the India-EFTA TEPA to boost exports. The agreement provides a framework for trade cooperation. It simplifies procedures and reduces costs.
Conclusion
India's first mango promotion events in Iceland are a significant milestone. They open new doors for Indian exporters. They create opportunities for farmers. They strengthen India's presence in Northern Europe.
The events showcase the quality and diversity of Indian mangoes. They highlight the opportunities under the India-EFTA TEPA. They demonstrate India's commitment to boosting agricultural exports.
The journey has begun. Indian mangoes are finding their way to Iceland. The response is positive. The future looks bright.
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