Hyderabad Makes History with World's Largest Ice Cream Social Party
Arun Icecreams , a leading brand from Hatsun Agro Product Ltd, has carved its name in the record books by organizing the 'largest ice cream social party' in the world in Hyderabad. The event, held on February 6, 2026 , was officially validated by Guinness World Records , showcasing a massive feat of public engagement and organizational precision.
Record-Breaking Scale and Official Validation
The historic gathering took place in Hyderabad, where a staggering 5,113 children participated. Following the strict guidelines set by Guinness World Records, all participants consumed ice cream continuously for 30 minutes , setting an unprecedented global benchmark. The event's scale was officially certified by Guinness World Records adjudicator Richard William Stenning , who presented the certificate to C. Sathyan, Vice-Chairman of Hatsun Agro Product Ltd .
Shattering the Previous Global Record
The Hyderabad event dramatically surpassed the previous world record set six years ago in Salerno, Italy, which involved 962 participants . By exceeding this figure by a wide margin, Arun Icecreams not only set a new global standard but also highlighted India's growing prominence in hosting large-scale, record-setting public events.
Strategic Brand Engagement and Logistical Achievement
Company officials stated that the event was designed to create a joyful, memorable experience for children while significantly enhancing brand visibility and connection with its core younger audience. Beyond the celebratory aspect, the successful execution demonstrated immense logistical and organizational capacity required to manage and verify a gathering of such magnitude, adhering to strict international protocols.
Exam-Focused Important Facts:
-
Record: 'Largest ice cream social party' as recognized by Guinness World Records .
-
Date & Venue: February 6, 2026, in Hyderabad , India.
-
Participants: 5,113 children .
-
Previous Record: 962 people in Salerno, Italy (set 6 years prior).
-
Parent Company: Hatsun Agro Product Ltd , a major Indian dairy corporation.
-
Significance: Highlights the scale of brand-led consumer engagement events in India.
Month: Current Affairs - February 07, 2026
Category: Business - Marketing